David Carson - Bio
David Carson is principal and chief designer of David Carson Design, Inc. with offices in New York City and Charleston, SC.Carson graduated with "honors and distinction" from San Diego state university, where he received a BFA degree in sociology. A former professional surfer, he was ranked #9 in the world during his college days. Numerous groups including the New York Type Directors Club, American Center for Design and I.D. magazine have recognized his studio's work with a wide range of clients in both the business and arts worlds. Carson and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine, and a front page article in the new york times . London-based Creative Review magazine dubbed Carson "Art Director of the Era." The American Center for Design (Chicago) called his work on Ray Gun magazine "the most important work coming out of America." His work on Beach Culture magazine won "Best Overall Design" and "Cover of the Year" from the Society of Publication Designers in New York.
Carson's first book, with Lewis Blackwell, The End of Print, (forward by David Byrne) is the top selling graphic design book of all time, selling over 200,000 copies, and printed in 5 different languages. The work featured in The End of Print is the subject of various one-man exhibitions throughout Europe and Latin America, Asia and Australia. Carson's other titles include 2nd Sight, Fotografiks (with design historian Philip Meggs). He has two recently released books, TREK and The Book of Probes with Marshall McLuhan. David is also art director for the Mcluhan estate("the medium is the message").
Carson lectures extensively throughout the world, as well as at colleges throughout the U.S., including Cranbrook, ARTcenter, Notre dame, RISD and Cal Arts. he has had numerous one man exhibitions of his work worldwide, and has spoken at over 100professional symposiums, including "Designer As Editor" at the Design Institute in Amsterdam. He teaches a week long workshop at the school of visual arts in NYC each summer.
The International Center for Photography (NY) singled out Carson as the "Designer of the Year" for his use of photography and design. Print Magazine proclaimed his work "Brilliant," while USA Today described it as "visually stunning," adding that his design of Ray Gun Magazine "may actually get young people reading again.
"Typography, a title published by Graphis magazine (NY), lists Carson as a "Master of Typography." I.D. magazine chose Carson for their list of "America's most innovative designers". A feature in Newsweek magazine said of Carson "he changed the public face of graphic design". The graphic design publication Emigre devoted an entire issue to Carson, the only American designer to be so honored in the magazine's history. And in April 2004, London based creative review magazine calls David, "the most famous graphic designer on the planet". David recently picked up 4 gold awards at the Charleston ADDY awards, including a "special judges award" for "professionalism".
In the past few years, Carson has branched out into film and television to direct commercials and videos. He directed the launch commercials for Lucent technologies and teamed up with William Burroughs in Carson's short film, "The End of Print". He also collaborated with Harvard Business School professor John Kao on a documentary entitled "The Art and Discipline of Creativity." David designed the worldwide branding campaign for Microsoft in 1998, as well as the worldwide advertising for Giorgio Armani (Milan). He has appeared in advertisements endorsing Apple Computers, Samsung monitors and various paper companies. Carson has art directed and designed Surfer, twSkateboarding, twSnowboarding, Beach Culture, and Ray Gun magazines. He has an extensive list of international clients: Nine Inch nails, Toyota, Mercedes Benz, Bank of Montreal, Microsoft, Quiksilver, Meg Ryan, David Byrne, Bush, Pepsi, and Xerox.
David is featured in both "The History of Graphic Design" by Philip Meggs, as well as"The Encyclopedia of Surfing" by Matt Warsaw.
He currently serves as Creative Director for the Gibbes Museum of Art in Charleston, and recently designed a special issue of Surfing Magazine titled "Explorations" which came out in July of '04. He also recently directed a television commercial for the progressive UMPQUA Bank in Seattle, Washington.
David's work continues to be subjective and largely driven by intuition, with an emphasis on reading material before designing it, and experimenting with ways to communicate in a variety of mediums. Carson remains a hands on designer, keeping his studio small and mobile.
Source: http://www.davidcarsondesign.com
The Role of Typography
Sometimes, Graphic Designer is assigned to do the lay out or composition of many words or long sentences on many pages. In this case, letters or typography is no longer as an additional element but they are the main element of the graphic communication known as books, brochures or catalogue.
Either as an additional or main element, typography has a very important role to determine the result of visual communication. Many designers think that the most important in design is the thought or the idea and how it would be executed. They consider typography as an additional element.
The truth is that typography could be the main idea of the graphic communication and could be the only effective visual communication. In some cases, we found that the mistakes of the typography usage could ruins the whole design no matter how good the design is. The result is that the viewers/readers couldn’t get the message that we try to deliver. Some designers, especially the beginners don’t have the sense of harmony (yet) which is one of the graphic design principles. They were inclined to use fonts based on what they like, even more, they use them almost in same size, without considering the harmony, balance and yet headlines, sub headlines and content.
Choosing the type of fonts has some consideration, which are:
- the style of design (classic, modern or futuristic style)
- what design is about (the product)
- the size of the media
- how much information to put on
Try not to use too much kind of font on 1 page, two different types of fonts is the best. You can play around by make it bold, italic, use different size or different colors to make them looks vary.
Top 7 Font Categories
The classification system described here is based on the book Typographic Design: Form and Communication by Rob Carter, Ben Day, and Philip Meggs. This classic text groups typeface styles into six manageable categories covering their origin and use. I've added a seventh category for decorative fonts. Some systems use as many as 30 different categories.
1) Old Style Fonts
Early font style from the Venetian artisan Aldus Mantius. Characterized by its bracketed serifs and angled weight emphasis on the rounded forms and tops of lowercase ascenders.
Examples: Garamond, Minion, Goudy, Palatino
2) Italic (Script) Fonts
Italic letters slant to the right. Some italics are based on handwriting with connected strokes and are called scripts.
Examples: Snell roundhand, Brush Script, Garamond Italic
3) Transitional Fonts
Serif fonts developed in the mid-1700s when typestyles evolved from Old Style to Modern. Examples: Times, Baskerville, Caslon
4) Modern Fonts
These typefaces have extreme contrasts between thick and thin strokes. Modern typefaces evolved from Transitional styles late in the 1700s.
Examples: Bodoni, Didot
5) Slab Serif Fonts
Slab-serif fonts, developed during the Industrial Revolution of the 19th century, are bold and easy to read with large, square serifs.
Examples: Aachen, Clarendon, New Century Schoolbook, Rockwell
6) Sans Serif Fonts
First introduced in the early 1800s sans serif typefaces did not become widely used until after World War II. French for "not" sans serif fonts do not have structural details on the end of strokes. Stroke weights are often uniform.
Examples: Univers, Helvetica, Futura, Verdana
7) Display Fonts
Type that is usually used in headlines to attract attention or as decorative initial capitals. Examples: Blockhead, Funkhouse, Hobo, Rosewood
By: Mary Beth & Paul Trautwein / http://graphicdesign.about.com/
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