The purpose of this post is to act as inspiration—this post is a work in progress.
“From
all these experiences the most important thing I have learned is that
legibility and beauty stand close together and that type design, in its
restraint, should be only felt but not perceived by the reader.”
~ Adrian Frutiger
“The
most popular typefaces are the easiest to read; their popularity has
made them disappear from conscious cognition. It becomes imposssible to
tell if they are easy to read because they are commonly used, or if they
are commonly used because they are easy to read.”
~ Zuzanna Licko
“Designers
provide ways into–and out of–the flood of words by breaking up text
into pieces and offering shortcuts and alternate routes through masses
of information. (…) Although many books define the purpose of typography
as enhancing the readability of the written word, one of design's most
humane function is, in actuality, to help readers avoid reading.”
~ Ellen Lupton
“A typeface is an alpahbet in a straightjacket.”
~ Alan Fletcher
“Don't mistake legibility for communication.”
~ David Carson
“Typography
is the craft of endowing human language with a durable visual form, and
thus with an independent existence. Its heartwood is calligraphy – the
dance, on a tiny stage, of the living, speaking hand – and its roots
reach into living soil, though its branches may be hung each year with
new machines. So long as the root lives, typography remains a source of
true delight, true knowledge, true surprise.”
~ Robert Bringhurst
“When a type design is good it is not because each individual letter of
the alphabet is perfect in form, but because there is a feeling of
harmony and unbroken rhythm that runs through the whole design, each
letter kin to every other and to all.”
~ Frederick Goudy
“Typography has one plain duty before it and that is to convey
information in writing. No argument or consideration can absolve
typography from this duty.”
~ Emil Ruder
“Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.”
~ El Lizzitsky
“This then is the scribe’s direct purpose : the making of useful things legibly beautiful.”
~
Edward Johnston
“[Graphic Design is] the communication of information in an appropriate visual manner.”
~ Massimo Vignelli
“Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.”
~ Helmut Schmid
“The black space can never be beautiful until the white space is beautiful.”
~ Unknown Russian designer
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