"As we get more computerized, I think it becomes more important than ever that the work actually become more subjective...more personal and that you let your personality come through in the work. So it becomes more important that you pull from who you are as a person and put that into the work" -David Carson
My favorite clip from the documentary Helvetica. It's an interview with designer David Carson on choosing typefaces to communicate messages.
This is an funny and thought-provoking lecture and presentation given by David Carson. I would HIGHLY recommend taking the time to
watch it and gain some insight.
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